Stars including Ricky Gervais, Dame Dame Judi Dench, Mýa, Dame The Estate Of Dame Olivia Newton-John, Dame Dame Jane Goodall, Tzi Ma, Peter Egan, Lesley Nicol, Slash, Dame Joanna Lumley, James Cromwell, Alicia Silverstone, The Estate Of Benjamin Zephaniah, and Rick Wakeman, have come together to record 'an impassioned video calling for a reset of humanity's relationship with nature', particularly in the wake of the Covid-19 crisis 'and its zoonotic origins', in partnership with Animals Asia.

The video promotes the slogan 'The Only Cure is Kindness', raising awareness of the plight of the Asiatic black bear and the need to end bear bile farming, and Gervais commented 'If this crisis has taught us anything, it’s the power of leaving nature alone - and that The Only Cure is Kindness.... Let’s be kinder to nature, and kinder and more forgiving to each other too'.